IF Projects
Imagination Friendly breaks boundaries and crosses genres. We're inquisitive, exploratory and always creative.
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We specialise in developing location based experiences, exhibition design, themed attractions, creative workshops and curation.​ Below are a few highlights of our work past and present.
01
Tivoli Gardens
theming and ride design
Quality themed experiences start with good place making through design, purpose building, an underlying narrative layer and aesthetic authenticity.
Will Gurley of IF spent almost 13 years as an in-house Designer for Tivoli Gardens in Copenhagen, designing rides, themed areas, seasonal attractions, and custom lighting, for the historical garden.
02
Experimentarium
exhibition design / science experience centers
Coming soon across Denmark will be a series of Experimentarium sustainable energy experience centers at Norlys electric car charging stations. We have been helping the Experimentarium give form to and design interactive challenges, illuminated games and play experiences that educate visitors about green energy.
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03
In Case We Don't Die
international art exhibition series
A series of international art exhibitions developed and curated by Bibi Katholm.
So far there have been 5 'In Case We Don't Die' exhibitions in various cities including Los Angeles, Copenhagen, London, and Berlin.
04
Danish National Museum
children's creative workshop series
A 6 week series of children's creative workshops during Copenhagen Climate Summit COP15 called Pimp My Hope. Developed in collaboration with artist and climate activist Jacob Fulsang Mikkelsen.
05
Textile Museum- Champions
interactive exhibition design
Participation is the name of the game in the sports textile exhibition ‘We are the Champions’ at Museum Midtylland's Textile Museum. We developed 3 interactive exhibits for the exhibitions designers Torden og Lynild.
06
Ghost Hunting
in Broad Daylight
art exhibition
A massive immersive narrative art exhibition in Copenhagen that featured installations, paintings, performances, and films by Bibi Katholm.
07
Imagination Friendly
Environments
play based furniture
A collection of objects that integrate play for children into adult environments. The collection encompasses more than 10 original prototype products including objects such as Beat Blinds, a set of xylophone window blinds. The objects aspire to better children’s lives by creating home environments that nuture their imaginations.
The concept was originally developed by Will Gurley during his studies in London at Central Saint Martins, MA Industrial Design