Imagination Friendly is an approach to designing experiences that actively engage audiences of all ages in participation and cooperation through creativity and play.
Who We Are
Bibi Katholm: Director of Philosophy & Art
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Bibi is a Danish artist and purpose-driven creative thinker. She thinks outside the box and is passionate about creating positive sustainable futures by enabling the power of creativity. She is a painter and practicing curator.
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Bibi studied Fine Art in London at Central Saint Martins followed by a MA Painting degree at the Royal College of Art. She also holds degrees in Cultural Studies and Comparative Literature from the University of Southern Denmark
Will Gurley: Director of Design & Play
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Will is an American designer with an inventive free sprit, who specialises in developing purpose-driven experiences for children, teenagers and their families. For almost 13 years he designed for Tivoli Gardens in Copenhagen, where he developed custom themed rides, bespoke lighting, interactive experiences and immersive environments.
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Will was born in Denver, Colorado. He has a MA Industrial Design from Central Saint Martins in London and studied Fine Arts at the Rhode Island School of Design (RISD).
River: CFO (Chief Furry Officer)
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Our Eco Village in Lejre, Denmark
Imagination Friendly’s Headquarters
Our Creative Homestead
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We live in an eco village community called Krake sharing a converted school in the countryside outside of Copenhagen. Our community is made up of 27 families and sits on the edge of beautiful green space bringing us closer to nature. It is ever-evolving, openminded and fun.
photo by: Kristian Skårhøj