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What is Imagination Friendly?
It’s a playful way of being in the world.
It’s about promoting creativity to people of all ages and parts of society.
It’s an opportunity for imaginative engagement with spaces, ideas, subject matter, objects, and whole environments.
It's a way of re-establishing our connection to Nature and learning how to let the natural world be our guide.
It’s us, sharing our ways of developing frameworks for imagination and experimentation to unfold.
We're an art and design studio who develops "Imagination Friendly" location based experiences, attractions, and exhibitions.
Our Philosophy
The creative process takes time. It wants nothing less than our full attention. It waits for us to let go of the outside world and disappear into the depths of imagination. And here, in the stillness of things unknown, it invites us to play.
Assuming that ‘authenticity’ still exists, where is it hiding? What will it take for us to reawaken it through the creative work we do and through play? How do we distance ourselves enough from the eternal demands of productivity and the awareness of the noisy world around us?
We are Imagination Friendly and we are here to help shed some light on the overgrown path that could potentially lead us back into deep terrain... towards original expression, wild ideas and the unknown.
Read more about Our Philosophy...
How We Play
The impact of what we do is meant to last for ages.
We offer a playful, deeply imaginative, point of departure, inspired by your dreams and purpose in the world.
We craft curiosities, create immersive environments, design location-based experiences, and amplify attractions.
We love to get our hands dirty - literally. Nature is central to all of our ideas and experiences.
Learn more in If Projects
Nature and Reciprocity
Imagination Friendly is founded on the idea that respect for the natural world is key to humanity’s future and that imaginative encounters can bring us closer to a unity with Nature.
We believe that reciprocity, kindness and generosity is the necessary approach if we want to create a mutually beneficial relationship with our environment - learning how to respond to a positive action or experience with another positive action.
By nurturing creativity and giving it both time and space to blossom, we aim to build a stronger platform for new future-conscious ideas and pathways.
experiences
We build opportunities for play by thinking outside the box and daring to imagine that there is no box.
We believe in creating collaborative and open-ended experiences, by offering a bodily / sensory approach to learning, curiosity and invention.
We use hands-on interactive ways of engagement that open the minds of participants to new perspectives and a 'deeper terrain'.
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